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Retaining the Old in the New: The Crucial Role of Familiarity in Brand Rejuvenation, Innovation and Change Management Brand Strategy

Retaining the Old in the New: The Crucial Role of Familiarity in Brand ...

When companies try to innovate or make organisational ...
Haris Rahmanto Apr 01, 2024
Creating a Distinctive Live Selling Experience: Exploring the Phenomenon and Decoding the Norms of Live Selling through TikTok in Indonesia Technology And 2 More

Creating a Distinctive Live Selling Experience: Exploring the Phenomenon ...

In the vibrant digital market of Indonesia, TikTok ...
Haris Rahmanto Jan 31, 2024
Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling Citizen Perspectives and Pathways for Progress Healthcare

Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling ...

Executive SummaryThis white paper delves into the ...
Haris Rahmanto and Dawn Herdman Aug 21, 2023
Climate Change Perceptions in Indonesia: Balancing Optimism and Action for a Sustainable Future Sustainability and Environmental

Climate Change Perceptions in Indonesia: Balancing Optimism and Action ...

Executive Summary - The collaborative survey conducted ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating Uncertainties with Hope Economic Confidence Index

Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating ...

Executive Summary -  The white paper examines ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Micro celebrities and the growing influencer market Culture and Trends

Micro celebrities and the growing influencer market

Brand endorsement is a marketing tool that has been ...
Levriana Yustriani & Anthony Canturi Jan 29, 2023
A Red Flag: Mental Health among the Indonesian Youth Culture and Trends And 1 More

A Red Flag: Mental Health among the Indonesian Youth

Among Indonesian youth today, mental health is a major ...
Levriana Yustriani and Dawn Herdman Nov 18, 2022
Next Generation Indonesia Report (for British Council, lead by 2CV) Generation Z

Next Generation Indonesia Report (for British Council, lead by 2CV)

Excited to share the news that the #NextGeneration ...
Dawn Herdman Nov 02, 2022
One Click Away: Online Grocery Shopping is Here to Stay Consumer Behaviour

One Click Away: Online Grocery Shopping is Here to Stay

During the COVID-19 pandemic, the industry of online ...
Haris Rahmanto & Levriana Yustriani Nov 01, 2022
In the Face of Climate Change Crisis Climate Change

In the Face of Climate Change Crisis

The world continues to witness multiple catastrophes, ...
Levriana Yustriani & Haris Rahmanto Sep 19, 2022
Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your Consumers Regain Control" Culture and Trends

Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your ...

The global pandemic and ensuing social restrictions ...
Dawn Herdman May 15, 2020
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Retaining the Old in the New: The Crucial Role of Familiarity in Brand Rejuvenation, Innovation and Change Management
Brand Strategy

Retaining the Old in the New: The Crucial Role of ...

When companies try to innovate or make organisational changes, they often run into a problem: people ...
Haris Rahmanto Apr 01, 2024
Fear of missing out: The case of Spotify
Brand Strategy

Fear of missing out: The case of Spotify

First conceptualized in 2004, just as the online social landscape was beginning to form, ‘the ...
Levriana Yustriani & ... Jan 10, 2023
Fansumers: The Emergence of Active and Influential Consumers and How They Bring Opportunity for Brands
Brand Strategy

Fansumers: The Emergence of Active and Influential ...

Have you ever come across a social media post about fans donating to social causes as a way to celebrate ...
Ayu Suwardi Oct 28, 2021
Part 2 - How Makeup Brands Embrace Self-acceptance in The Pandemic
Brand Strategy And 1 More

Part 2 - How Makeup Brands Embrace Self-acceptance ...

In the second and final part of this article series, we take a look at how makeup & skincare ...
Dawn Herdman & Caranissa ... Sep 20, 2021
How Brands Continue to Pivot in The Pandemic
Consumer Behaviour And 3 More

How Brands Continue to Pivot in The Pandemic

Given the ongoing nature of the Covid19 pandemic and the immense impact it has had on everyone’s ...
Dawn Herdman Aug 29, 2021
Part 1 - How Makeup Brands Embrace Self-acceptance in The Pandemic
Covid-19 And 3 More

Part 1 - How Makeup Brands Embrace Self-acceptance ...

In the first part of this article series, we discuss how makeup brands are now advocating for more ...
Caranissa Djatmiko May 03, 2021
Embracing the Un-Normal Series 7 - Using Digital insights to Drive Marketing & Communication Strategy
Brand Strategy And 2 More

Embracing the Un-Normal Series 7 - Using Digital insights ...

Digital pivots for working through Covid 19 presentation was a collaboration of 3 speakers from ...
Dawn Herdman Nov 19, 2020