Trends, Semiotics & Cultural Insights

People do not just consume products, they consume cultural symbols conveyed by the brand. Passionate about culture, Illuminate Asia utilises semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends so you can make smarter decisions for the future based on what’s happening next.

As clients, you will get a sharper interpretation of consumer behaviour and trends through our semiotic approach.