INSIGHTS - Evidence & Understanding
Illuminate Asia, originally founded as a Consumer Insights and Market Research Agency, is expert at providing you with the elusive “Aha!” moment when we uncover the human truth. We translate consumer and market intelligence, research data and knowledge to deliver you clear actionable insights.
We use a range of insighting tools including:
Qualitative Research Tools
- UX Research
- Focus Group Discussions
- In-depth-interviews - including B2B, high nett worth individuals & hard to reach groups
- Expert and KOL interviews
- Ethnography, Observation, Immersions
- Online insight communities & Digital Diaries
- Neuromarketing
- Co-creation & ideation
- Kids research
- LEGO® SERIOUS PLAY®
Quantitative Research Tools
- Brand Diagnostics
- Online Surveys
- Telephone interviewing
- Face to face CAPI
- Neuromarketing - Eye tracker
- Central Location Tests (CLT)
- Home Use Tests
Business Intelligence & Analytics
- Desk research
- Data scraping
- Behavioural economics
- Social Listening
- Market sizing
- Competitor analysis
- Research data mining
- Artificial Intelligence
- Cultural analysis & marketing semiotics
- Digital Census
