Market Research & Consumer Insights
Illuminate Asia, as a leading Market Research Agency in Indonesia and Southeast Asia, provides you with the elusive “Aha!” moment when we uncover the human truth. We translate consumer and market intelligence, research data and knowledge to deliver you clear actionable insights.
We use a range of insighting tools including:
Qualitative Research Tools
- Focus Group Discussions
- In-depth-interviews
- Ethnography and Observation
- Online insight communities
- Neuromarketing
- Co-creation & ideation
- Expert interviews
- Kids research
- LEGO® SERIOUS PLAY®
Quantitative Research Tools
- Face to face Interviewing
- Online Surveys
- Telephone interviewing
- Neuromarketing
Other Consumer Insight Services
- Desk research
- Behavioural economics
- Social Listening
- Research data mining
- Artificial Intelligence
- Marketing Semiotics and AI-assisted semiotics
- Digital Census, Data Scraping
