Market Research & Consumer Insights

Gain a deeper understanding of how your audience thinks and feels to your product, service or brand. These insights help your businesses obtain a 360-degree customer view to better understand customer behavior when it comes to purchasing decisions.

Services

Market Research & Consumer Insights

Market Research & Consumer Insights

Illuminate Asia provides you with the elusive “Aha!” moment when we uncover the human truth. We translate consumer and market intelligence, research data and knowledge to deliver you clear actionable insights.

We use a range of insighting tools including:

Qualitative Research Tools

Qualitative Research Tools

  • Focus Group Discussions
  • In-depth-interviews
  • Ethnography and Observation
  • Online insight communities
  • Neuromarketing
  • Co-creation & ideation
  • Expert interviews
  • Kids research
Quantitative Research Tools

Quantitative Research Tools

  • Face to face Interviewing
  • Online Surveys
  • Telephone interviewing
  • Neuromarketing
Other Consumer Insight Services

Other Consumer Insight Services

  • Desk research
  • Behavioural economics
  • Social Listening
  • Research data mining
  • Artificial Intelligence
  • Marketing Semiotics and AI-assisted semiotics
Great Things That We have Done

Case Studies