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Retaining the Old in the New: The Crucial Role of Familiarity in Brand Rejuvenation, Innovation and Change Management Brand Strategy

Retaining the Old in the New: The Crucial Role of Familiarity in Brand ...

When companies try to innovate or make organisational ...
Haris Rahmanto Apr 01, 2024
Creating a Distinctive Live Selling Experience: Exploring the Phenomenon and Decoding the Norms of Live Selling through TikTok in Indonesia Technology And 2 More

Creating a Distinctive Live Selling Experience: Exploring the Phenomenon ...

In the vibrant digital market of Indonesia, TikTok ...
Haris Rahmanto Jan 31, 2024
Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling Citizen Perspectives and Pathways for Progress Healthcare

Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling ...

Executive SummaryThis white paper delves into the ...
Haris Rahmanto and Dawn Herdman Aug 21, 2023
Climate Change Perceptions in Indonesia: Balancing Optimism and Action for a Sustainable Future Sustainability and Environmental

Climate Change Perceptions in Indonesia: Balancing Optimism and Action ...

Executive Summary - The collaborative survey conducted ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating Uncertainties with Hope Economic Confidence Index

Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating ...

Executive Summary -  The white paper examines ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Micro celebrities and the growing influencer market Culture and Trends

Micro celebrities and the growing influencer market

Brand endorsement is a marketing tool that has been ...
Levriana Yustriani & Anthony Canturi Jan 29, 2023
A Red Flag: Mental Health among the Indonesian Youth Culture and Trends And 1 More

A Red Flag: Mental Health among the Indonesian Youth

Among Indonesian youth today, mental health is a major ...
Levriana Yustriani and Dawn Herdman Nov 18, 2022
Next Generation Indonesia Report (for British Council, lead by 2CV) Generation Z

Next Generation Indonesia Report (for British Council, lead by 2CV)

Excited to share the news that the #NextGeneration ...
Dawn Herdman Nov 02, 2022
One Click Away: Online Grocery Shopping is Here to Stay Consumer Behaviour

One Click Away: Online Grocery Shopping is Here to Stay

During the COVID-19 pandemic, the industry of online ...
Haris Rahmanto & Levriana Yustriani Nov 01, 2022
In the Face of Climate Change Crisis Climate Change

In the Face of Climate Change Crisis

The world continues to witness multiple catastrophes, ...
Levriana Yustriani & Haris Rahmanto Sep 19, 2022
Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your Consumers Regain Control" Culture and Trends

Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your ...

The global pandemic and ensuing social restrictions ...
Dawn Herdman May 15, 2020
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Part 2 - How Makeup Brands Embrace Self-acceptance in The Pandemic
Brand Strategy And 1 More

Part 2 - How Makeup Brands Embrace Self-acceptance ...

In the second and final part of this article series, we take a look at how makeup & skincare ...
Dawn Herdman & Caranissa ... Sep 20, 2021
Part 1 - How Makeup Brands Embrace Self-acceptance in The Pandemic
Covid-19 And 3 More

Part 1 - How Makeup Brands Embrace Self-acceptance ...

In the first part of this article series, we discuss how makeup brands are now advocating for more ...
Caranissa Djatmiko May 03, 2021
Indonesian Beauty Consumers: Summary of Our Talk in Beautypreneur Talk Event
Health and Beauty

Indonesian Beauty Consumers: Summary of Our Talk in ...

On 29th September 2018, Illuminate was invited to speak at Beautypreneur Talk event held by Credens ...
Haris Rahmanto Sep 30, 2018