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Retaining the Old in the New: The Crucial Role of Familiarity in Brand Rejuvenation, Innovation and Change Management Brand Strategy

Retaining the Old in the New: The Crucial Role of Familiarity in Brand ...

When companies try to innovate or make organisational ...
Haris Rahmanto Apr 01, 2024
Creating a Distinctive Live Selling Experience: Exploring the Phenomenon and Decoding the Norms of Live Selling through TikTok in Indonesia Technology And 2 More

Creating a Distinctive Live Selling Experience: Exploring the Phenomenon ...

In the vibrant digital market of Indonesia, TikTok ...
Haris Rahmanto Jan 31, 2024
Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling Citizen Perspectives and Pathways for Progress Healthcare

Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling ...

Executive SummaryThis white paper delves into the ...
Haris Rahmanto and Dawn Herdman Aug 21, 2023
Climate Change Perceptions in Indonesia: Balancing Optimism and Action for a Sustainable Future Sustainability and Environmental

Climate Change Perceptions in Indonesia: Balancing Optimism and Action ...

Executive Summary - The collaborative survey conducted ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating Uncertainties with Hope Economic Confidence Index

Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating ...

Executive Summary -  The white paper examines ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Micro celebrities and the growing influencer market Culture and Trends

Micro celebrities and the growing influencer market

Brand endorsement is a marketing tool that has been ...
Levriana Yustriani & Anthony Canturi Jan 29, 2023
A Red Flag: Mental Health among the Indonesian Youth Culture and Trends And 1 More

A Red Flag: Mental Health among the Indonesian Youth

Among Indonesian youth today, mental health is a major ...
Levriana Yustriani and Dawn Herdman Nov 18, 2022
Next Generation Indonesia Report (for British Council, lead by 2CV) Generation Z

Next Generation Indonesia Report (for British Council, lead by 2CV)

Excited to share the news that the #NextGeneration ...
Dawn Herdman Nov 02, 2022
One Click Away: Online Grocery Shopping is Here to Stay Consumer Behaviour

One Click Away: Online Grocery Shopping is Here to Stay

During the COVID-19 pandemic, the industry of online ...
Haris Rahmanto & Levriana Yustriani Nov 01, 2022
In the Face of Climate Change Crisis Climate Change

In the Face of Climate Change Crisis

The world continues to witness multiple catastrophes, ...
Levriana Yustriani & Haris Rahmanto Sep 19, 2022
Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your Consumers Regain Control" Culture and Trends

Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your ...

The global pandemic and ensuing social restrictions ...
Dawn Herdman May 15, 2020
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Sustainability in Grocery Choices – How Indonesia Fares on a Global Stage and The Emergence of an Attitude-Behaviour Gap
Covid-19 And 4 More

Sustainability in Grocery Choices – How Indonesia ...

Consideration on sustainability & the environment in grocery product choice is increasing in ...
Dawn Herdman & Haris ... Nov 04, 2021
How Brands Continue to Pivot in The Pandemic
Consumer Behaviour And 3 More

How Brands Continue to Pivot in The Pandemic

Given the ongoing nature of the Covid19 pandemic and the immense impact it has had on everyone’s ...
Dawn Herdman Aug 29, 2021
Part 1 - How Makeup Brands Embrace Self-acceptance in The Pandemic
Covid-19 And 3 More

Part 1 - How Makeup Brands Embrace Self-acceptance ...

In the first part of this article series, we discuss how makeup brands are now advocating for more ...
Caranissa Djatmiko May 03, 2021
Embracing the Un-Normal Series 7 - Using Digital insights to Drive Marketing & Communication Strategy
Brand Strategy And 2 More

Embracing the Un-Normal Series 7 - Using Digital insights ...

Digital pivots for working through Covid 19 presentation was a collaboration of 3 speakers from ...
Dawn Herdman Nov 19, 2020
Embracing the Un-Normal Series 6: Evolving Indonesian Sentiment: Helping Consumers Navigate the Ongoing Changes
Culture and Trends And 1 More

Embracing the Un-Normal Series 6: Evolving Indonesian ...

By August 2020, everyone has been progressing through various stages of emotions while the pandemic ...
Dawn Herdman & Haris ... Aug 28, 2020
Embracing the Un-Normal Series 5: Indonesian Consumer Sentiment about New Normal. Using Social Listening & Discourse Analysis
Covid-19

Embracing the Un-Normal Series 5: Indonesian Consumer ...

Now that social restrictions are starting to ease and we are approaching the ‘new normal’, we ...
Haris Rahmanto & Iza ... Jun 26, 2020
Embracing the Un-Normal Series 4: How Indonesian Brands Communicate During Covid19
Covid-19

Embracing the Un-Normal Series 4: How Indonesian Brands ...

The global pandemic has affected how people think and behave in their daily lives - within a short ...
Sophie Wibowo & Haris ... Jun 12, 2020
President Director Message
Covid-19 And 2 More

President Director Message

Dear Friends, Clients, Colleagues, We hope you are keeping safe and well, during the current ...
Dawn Herdman Mar 17, 2020