Articles: Ai Thought Piece

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The Category Trap: How Liquid Death Reframed Water

The Category Trap: How Liquid Death Reframed Water

This article is part of the “Seeing What Others ...

Dialonique (Nicky) Hasanudin & Dawn Herdman May 19, 2026

Overpriced. Overhyped. Still Sold Out. Why?

Marketing Science And 1 More

Overpriced. Overhyped. Still Sold Out. Why?

Summary:Products widely seen as “overpriced” continue ...

Dawn Herdman & Archifihan Millenadya May 11, 2026

When Language Stops Being a Barrier: Learnings from Digital Music Content

Culture and Trends

When Language Stops Being a Barrier: Learnings from Digital Music Content

SummaryEngagement starts with feeling, enabled by ...

Zahira Nisriani May 03, 2026

Sumatra’s Floods and the Lesson of Brand Authenticity

Brand authenticity is proven through action, not advertising ...

Oki Indah Lestari Apr 22, 2026

How Gillette Won by Designing for Real Life, Not Ideal Conditions

How Gillette Won by Designing for Real Life, Not Ideal Conditions

This article is part of our “Seeing What Others ...

Dawn Herdman Apr 20, 2026

Brand Communication to Women Is Shifting. Not Louder, Just More Honest

For years, brands have relied on a familiar narrative ...

Archifihan Millenadya Apr 13, 2026

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The Evolving Landscape: Why KOL Research is the New Strategic Priority

Research Thinking And 1 More

The Evolving Landscape: Why KOL Research is the New ...

In today’s fragmented media environment, the path to purchase is no longer linear. We are seeing ...

Puly Pulungan & Haris ... Apr 06, 2026

Digital Hypocrisy: Why Do We Sneer at AI While Secretly Using It?

Ai Thought Piece

Digital Hypocrisy: Why Do We Sneer at AI While Secretly ...

Summary:People often publicly criticise AI while privately using it, revealing a double standard ...

Haris Rahmanto Feb 23, 2026