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Retaining the Old in the New: The Crucial Role of Familiarity in Brand Rejuvenation, Innovation and Change Management Brand Strategy

Retaining the Old in the New: The Crucial Role of Familiarity in Brand ...

When companies try to innovate or make organisational ...
Haris Rahmanto Apr 01, 2024
Creating a Distinctive Live Selling Experience: Exploring the Phenomenon and Decoding the Norms of Live Selling through TikTok in Indonesia Technology And 2 More

Creating a Distinctive Live Selling Experience: Exploring the Phenomenon ...

In the vibrant digital market of Indonesia, TikTok ...
Haris Rahmanto Jan 31, 2024
Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling Citizen Perspectives and Pathways for Progress Healthcare

Healthcare Perception Survey 2023 Indonesia's Healthcare Perception: Unveiling ...

Executive SummaryThis white paper delves into the ...
Haris Rahmanto and Dawn Herdman Aug 21, 2023
Climate Change Perceptions in Indonesia: Balancing Optimism and Action for a Sustainable Future Sustainability and Environmental

Climate Change Perceptions in Indonesia: Balancing Optimism and Action ...

Executive Summary - The collaborative survey conducted ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating Uncertainties with Hope Economic Confidence Index

Economic Confidence Survey 2023 - Indonesia's Economic Resilience: Navigating ...

Executive Summary -  The white paper examines ...
Haris Rahmanto, Dawn Herdman, Levriana Yustriani Jul 20, 2023
Micro celebrities and the growing influencer market Culture and Trends

Micro celebrities and the growing influencer market

Brand endorsement is a marketing tool that has been ...
Levriana Yustriani & Anthony Canturi Jan 29, 2023
A Red Flag: Mental Health among the Indonesian Youth Culture and Trends And 1 More

A Red Flag: Mental Health among the Indonesian Youth

Among Indonesian youth today, mental health is a major ...
Levriana Yustriani and Dawn Herdman Nov 18, 2022
Next Generation Indonesia Report (for British Council, lead by 2CV) Generation Z

Next Generation Indonesia Report (for British Council, lead by 2CV)

Excited to share the news that the #NextGeneration ...
Dawn Herdman Nov 02, 2022
One Click Away: Online Grocery Shopping is Here to Stay Consumer Behaviour

One Click Away: Online Grocery Shopping is Here to Stay

During the COVID-19 pandemic, the industry of online ...
Haris Rahmanto & Levriana Yustriani Nov 01, 2022
In the Face of Climate Change Crisis Climate Change

In the Face of Climate Change Crisis

The world continues to witness multiple catastrophes, ...
Levriana Yustriani & Haris Rahmanto Sep 19, 2022
Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your Consumers Regain Control" Culture and Trends

Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your ...

The global pandemic and ensuing social restrictions ...
Dawn Herdman May 15, 2020
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KFC Indonesia’s Naughty by Nature: Mixing Health with Pleasure
Culture and Trends

KFC Indonesia’s Naughty by Nature: Mixing Health ...

Earlier in October 2020, KFC Indonesia surprised consumers with a new concept store that instantly ...
Caranissa Djatmiko Nov 02, 2020
Embracing the Un-Normal Series 6: Evolving Indonesian Sentiment: Helping Consumers Navigate the Ongoing Changes
Culture and Trends And 1 More

Embracing the Un-Normal Series 6: Evolving Indonesian ...

By August 2020, everyone has been progressing through various stages of emotions while the pandemic ...
Dawn Herdman & Haris ... Aug 28, 2020
Embracing the Un-Normal Series 3. Understanding Whether a New Behaviour Will Stick in the Post-Pandemic Era
Consumer Behaviour And 1 More

Embracing the Un-Normal Series 3. Understanding Whether ...

Due to Covid-19, many things have changed in a short space of time. At Illuminate Asia, with the ...
Dawn Herdman & Haris ... Jun 05, 2020
Tilik and The Rise of Javanese Rural Housewives
Culture and Trends

Tilik and The Rise of Javanese Rural Housewives

How has the recent depiction of rural women in the viral short film Tilik challenged dominant representations ...
Caranissa Djatmiko May 29, 2020
Embracing the Un-Normal Series 2 -How Indonesian Create Meaning Through Foods & Beverages During Pandemic
Culture and Trends

Embracing the Un-Normal Series 2 -How Indonesian Create ...

The Covid-19 pandemic has forced consumers to change their behaviour, especially when it comes to ...
Haris Rahmanto & Dawn ... May 21, 2020
Embracing the Un-Normal Series. 1: "Indonesian Sentiments: Helping Your Consumers Regain Control"
Culture and Trends

Embracing the Un-Normal Series. 1: "Indonesian Sentiments: ...

The global pandemic and ensuing social restrictions have meant that within a short time, many things ...
Dawn Herdman May 15, 2020
How Covid-19 Revives The Indonesian Ethos of Collective Endeavour
Culture and Trends

How Covid-19 Revives The Indonesian Ethos of Collective ...

In 1945, the year Indonesia gained its independence, the nation's first president Sukarno spoke ...
Caranissa Djatmiko Apr 15, 2020
From Zero to Hero – Understanding How Users Made TikTok, TikTok
Culture and Trends

From Zero to Hero – Understanding How Users Made ...

TikTok is one of the fastest growing applications in the world, with around 800 million active users ...
Adil Akbar Mar 12, 2020
How Didi Kempot Redefines The Meaning of Heartbreak for Indonesian Millennials
Culture and Trends

How Didi Kempot Redefines The Meaning of Heartbreak ...

A flock of Indonesian millennials celebrating the music of Javanese language singer Didi Kempot ...
Caranissa Djatmiko Mar 05, 2020