Business Issues & Project Objectives
Our client is developing a luxury residential project in a prestigious area of Bali, targeting affluent buyers and branded under a leading luxury hotel name. To ensure its success, they needed to understand buyers’ perspectives and to inform strategic decisions on development planning and positioning.
Our Approach
We engaged affluent individuals with genuine interest and financial capability to purchase luxury properties in Bali. In total, we engaged 46 high-net-worth individuals (HNWIs) from diverse nationalities and countries of residence.
Outcome and Project Impact
We provided clear insights into market expectations for luxury branded residences in Bali, including mapping demand at various price points, ownership preferences and needs; and preferred design elements
