Business Issues & Project Objectives
Our client, a consumer packaged goods company, wanted to understand how shopper habits and priorities have changed due to Covid 19 pandemic – in both Thailand and Australia. Hence, we were interested in how consumers shopped and chose brands during this time; and how connections with brands were formed and maintained (and how this has changed in recent years – including impact on CSR and sustainable practices)..
In each of Thailand and Australia, we conducted online shop-alongs and also online in-depth interviews with a range of consumers, across key categories and preferred brands
Outcome and Project Impact
Identified emerging trends in brand engagement, including the importance of locally made / owned products, environmental issues, ethical business practices corporate responsibility and social inclusion.