Business Issue
Our client was looking for new strategic opportunities to address a significant consumer need gaps in the oral care category in Emerging Asian markets; in order to grow their business by creating new usage occasions.
Our Approach
We conducted a series of in-home dyads and focus groups in several Asian emerging markets (Indonesia, Thailand, Japan); which included in-depth exploratory and product concept test.
Outcome and Project Impact
We gained a rich understanding of the profile of consumers in Emerging Markets and derived insights around driving ‘relevance' and explored different product options and ‘access' and ‘affordability'.
