We provide you with the elusive “Aha!” moment when we uncover the human truth. We translate consumer and market intelligence, research data and knowledge to deliver you clear actionable insights.
People do not just consume products, they consume cultural symbols conveyed by the brand. Passionate about culture, we utilise semiotics approaches to understand cultural meanings behind consumer behaviour.
We work closely with you to help craft and fine tune your strategy and approach for your brand and your marketing needs for the target market.
Our clients are a diverse range of global and local brands and companies from a wide range of sectors, who choose Illuminate as their insights and strategy partner.
We have worked with Illuminate for many years, across categories and particularly in product development stage. They have always excelled in delivering insights that are both relevant as well as timely. Illuminate is a solid, reliable partner with a strong eye for detail for our business needs.
In working with Illuminate, they deliver high quality work within timelines. They are professional and experienced, and their passion for their work is evident. The insights elicited were comprehensive and useful in meeting our objectives.
Illuminate does a great job, supporting our business needs through market understanding, concept testing and positioning check. From identifying suitable positioning for new product variants to a post launch evaluation, they know exactly which methodology will give us the strategic point of view we need. Their insights and strategy have been relevant and actionable - just what we need to validate an approach or initiative.
It's rare that you come across a great partner agency like Illuminate. For more than 7 years, they have worked across all of our brands. The insights that the team brings to board are rich, incisive and actionable and Illuminate has helped us to shape some of our very successful marketing campaigns in Indonesia. I strongly value the capability the team has in using new and varied techniques, and incorporating cultural and trend analysis, to uncover deep insights and motivations behind choices consumers make.
Illuminate proved to be an excellent choice for our market intelligence activity in SE Asia - taking time to understand and refine the brief, deliver the right blend of hard facts and opinion, and provide clear recommendations as to the viability of key markets. As a result of the work with Illuminate, we now have a clear picture of the commercial opportunities for our University in Indonesia and beyond.