Business Issue
Illuminate Asia is part of a global initiative called #NotEverdayLife; which brings together more than 500 insights specialists from around the world. The initiative set out to understand how the Covid-19 pandemic is impacting lives around the world – and particularly in the area of mental health. We also investigated which behaviours and attitudes will stick in the aftermath of the Covid-19 pandemic. This has been an ongoing process and initiative
Our Approach
Illuminate Asia conducted a series of in-depth discussions via Zoom with 40 participants, across different walks of life in Indonesia, Malaysia, Thailand, Australia and New Zealand. Findings fed into the global group of 300+ interviews across 30 countries.
Illuminate Asia also facilitated remote workshops using online Miro platform to synthesis and analysis key insights from South East Asia & Australasia.
Outcome and Project Impact
Synthesis of local, regional and global understanding of how Covid-19 pandemic is impacting day to day lives now and in the future.
