In the latest edition of Illuminate Asia's Podcast series, Kelik Harjono explains all about semiotics - what is is and how it can be used in understanding consumer behaviour and consumer culture. Please listen via:
Youtube: @Illuminateasia - https://youtu.be/LEw8ixZ_DYM
Spotify: Illuminateasia - https://podcasters.spotify.com/pod/show/illuminateasia/episodes/Semiotics-study-to-understand-consumer-culture-e2f2k8l
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