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‘Mudik’ – A Journey Into Mass Consumerism

Culture and Trends

‘Mudik’ – A Journey Into Mass Consumerism

Every year, Eid (lebaran) becomes a big homecoming ritual for huge number of Indonesians who make ...

Oki Lestari Nov 20, 2019

Life After AI: A Thought from a Qualitative Researcher

Culture and Trends

Life After AI: A Thought from a Qualitative Researcher

This morning, a good friend of mine just wrote that through marketing research, he learned a lot ...

Haris Rahmanto Nov 08, 2019

Culture and Trends

Harnessing The Consumer Culture in Branding & Design: ...

Illuminate recently hosted a successful event breakfast seminar, attended by almost 60 clients. ...

Dawn Herdman Sep 30, 2019

Lebaran: Let's Celebrate Together!

Culture and Trends

Lebaran: Let's Celebrate Together!

Marketers who want to tap into the Indonesian market should be aware of the strong community spirit ...

Oki lestari Aug 26, 2019

Do People Still Watch TV in The Era of Media Coverage?

Culture and Trends

Do People Still Watch TV in The Era of Media Coverage?

In the past few years media experts and observers have been talking about the end of television....

Iza Mohamed Mar 12, 2019

Culture and Trends

Elevate Your Brand Relevance During Ramadhan

Tapping on the significance of Muslim celebrations in Indonesia through Spiritual MarketingIndonesia ...

Oki Lestari Feb 28, 2018

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