Articles: #Illuminateasia - Stategic Insights Consultant - Illuminate Asia - Page 5

Articles

Our take on the trends, culture and data shaping Southeast Asian markets, straight from the Illuminate Asia team.

#Related Tags "#Illuminateasia "

Optimism in Uncertainty: Understanding Indonesian Consumer Economic Confidence in 2024

Economic Confidence Index

Optimism in Uncertainty: Understanding Indonesian ...

Indonesia’s economy presents a compelling mix of resilience and optimism. Even amidst global uncertainties, ...

Haris Rahmanto Jan 30, 2025

Public Confidence in Indonesia’s Healthcare System: A Study of Perceptions and Challenges

Healthcare

Public Confidence in Indonesia’s Healthcare System: ...

The state of healthcare in Indonesia reflects a complex interplay of achievements and challenges....

Haris Rahmanto Jan 30, 2025

The Lingering Optimism Bias: A Challenge in Addressing Climate Change Urgency

Climate Change And 1 More

The Lingering Optimism Bias: A Challenge in Addressing ...

Climate change is no longer a distant problem — it’s here, and its impacts are increasingly ...

Haris Rahmanto Jan 30, 2025

Exploring Southeast Asia's Love for Chicken: Top Brands and What Sets Them Apart

Brand Strategy And 3 More

Exploring Southeast Asia's Love for Chicken: Top Brands ...

Introduction: As part of the Asian Women Index, in collaboration with Illuminate Asia, this ...

Dawn Herdman & Katrina ... Dec 20, 2024

World Mental Health Day: Highlighting Key Cultural Codes of Mental Health in Indonesia

Culture and Trends

World Mental Health Day: Highlighting Key Cultural ...

In honour of World Mental Health Day, we would like to share some insights from our recent internal ...

Haris Rahmanto Oct 11, 2024

On the Ground: Uncovering Southeast Asia’s Commuting Patterns in 12 Key Cities through Ethnography

Consumer Behaviour

On the Ground: Uncovering Southeast Asia’s Commuting ...

We’re halfway through our multi-country ethnographic study on commuting patterns across Malaysia, ...

Dawn Herdman Sep 27, 2024

Marketers, Are You Stuck in Herd Behaviour?

Brand Strategy

Marketers, Are You Stuck in Herd Behaviour?

Marketers love to talk about building distinctive brand assets—the logos, slogans, visuals, and ...

Haris Rahmanto Sep 19, 2024

How Superstitious Beliefs Influence Southeast Asian Consumer Culture

Culture and Trends

How Superstitious Beliefs Influence Southeast Asian ...

The "Apa Khodam Kamu?" or “What is your guardian spirit” trend on TikTok has captured the attention ...

Haris Rahmanto Jul 29, 2024

Gender Dynamics in Decision-Making: Insights from Southeast Asia

Culture and Trends

Gender Dynamics in Decision-Making: Insights from ...

Introduction: Understanding the decision-making dynamics between men and women ...

Dawn Herdman & Katrina ... Jul 15, 2024