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Articles: Ehrenberg-Bass Institute - Stategic Insights Consultant - Illuminate Asia

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Our take on the trends, culture and data shaping Southeast Asian markets, straight from the Illuminate Asia team.

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The Sound of a Cough: What OBH Combi's Viral Jingle Teaches Us About Mental Availability
Marketing Science

The Sound of a Cough: What OBH Combi's Viral Jingle ...

Summary:OBH Combi's TikTok song, built around the sound of a cough, has become one of Indonesia's ...
Dawn Herdman & Zahira ... Aug 03, 2026