INSIGHTS (Today)
Illuminate Asia, originally founded as a Consumer Insights and Market Research Agency, and our expertise in insights still runs deep. Rigorous, method-neutral research across Southeast Asia is our founding discipline, the base every other pillar is built on. We translate that expertise into market intelligence and research data that leadership teams can act on with confidence. Our approaches include:
Qualitative Research Tools
- Ethnography, Observation, Immersions
- Focus Group Discussions
- In-depth-interviews - including B2B, high nett worth individuals & hard to reach groups
- Expert and KOL interviews
- UX Research
- Online insight communities & Digital Diaries
- Neuromarketing
- Co-creation & ideation
- Kids research
- Social research
- LEGO® SERIOUS PLAY®
Quantitative Research Tools
- Brand Diagnostics
- Online Surveys
- Telephone interviewing
- Face to face CAPI
- Neuromarketing - Eye tracker
- Central Location Tests (CLT)
- Home Use Tests
- Social research
Business Intelligence & Analytics
- Desk research
- Data scraping
- Behavioural economics
- Social Listening
- Market sizing
- Competitor analysis
- Research data mining
- Artificial Intelligence
- Cultural analysis & marketing semiotics
- Digital Census
