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Our take on the trends, culture and data shaping Southeast Asian markets, straight from the Illuminate Asia team.

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11.11 Isn’t Dying, It’s Becoming the Centrepiece of Southeast Asia’s New Festival Economy
e-commerce And 1 More

11.11 Isn’t Dying, It’s Becoming the Centrepiece ...

Every year, the same question echoes across marketing teams:  Is 11.11 finally losing its shine?After ...
Dawn Herdman Nov 11, 2025