Articles

Articles: Technology

  1. Home
  2. Blog
  3. Articles

Our take on the trends, culture and data shaping Southeast Asian markets, straight from the Illuminate Asia team.

Articles

Featured Articles

The Luxury of Sweat: How Hyrox Turned Military Gear Into a White-Collar Status Symbol Culture and Trends

The Luxury of Sweat: How Hyrox Turned Military Gear Into a White-Collar ...

Summary:Hyrox culture has turned tactical backpacks ...
Haris Rahmanto Jul 08, 2026
The Psychology of Absurd Marketing: Why Aldi Taher Keeps Going Viral Brand Strategy

The Psychology of Absurd Marketing: Why Aldi Taher Keeps Going Viral

SummaryAldi Taher, an Indonesian entertainer and public ...
Hanandita Lestari Jun 30, 2026
The Missing Signal Event: Why More Data Still Isn’t Enough Illuminate Asia Client Event

The Missing Signal Event: Why More Data Still Isn’t Enough

The Missing Signal: Why More Data Still Isn’t EnoughLast ...
Dawn Herdman Jun 19, 2026
Why Uniqlo x JW Anderson Feels More Aspirational Than Loud Luxury Consumer Behaviour And 1 More

Why Uniqlo x JW Anderson Feels More Aspirational Than Loud Luxury

SummaryThe popularity of Uniqlo x JW Anderson reflects ...
Ayu Suwardi & Dawn Herdman May 27, 2026
The Category Trap: How Liquid Death Reframed Water Brand Strategy

The Category Trap: How Liquid Death Reframed Water

This article is part of the “Seeing What Others ...
Dialonique (Nicky) Hasanudin & Dawn Herdman May 19, 2026
The Evolving Landscape: Why KOL Research is the New Strategic Priority Research Thinking And 1 More

The Evolving Landscape: Why KOL Research is the New Strategic Priority

In today’s fragmented media environment, the path ...
Puly Pulungan & Haris Fajar Rahmanto Apr 06, 2026
Sort By
When Humour Meets Parasocial Relationships: What the Somethinc–ARMY Conflict Teaches Us About Brand Personalities in the Age of Social Media
Technology And 3 More

When Humour Meets Parasocial Relationships: What the ...

In today’s digital landscape, brands are no longer distant corporate entities. They speak in memes, ...
Archifihan Millenadya Nov 24, 2025
Deep Work in the Age of AI: Focus Is Your Superpower
Productivity And 2 More

Deep Work in the Age of AI: Focus Is Your Superpower

Having been recently introduced to two books that completely reframed how I think about focus, productivity, ...
Dawn Herdman Aug 22, 2025
Illustration image was generated using AI tools.
Technology And 2 More

Key Takeaways from IIEX Asia Pacific 2025: Past, Present, ...

The IIEX Asia Pacific 2025 conference was, unsurprisingly, dominated by discussions on AI and its ...
Haris Rahmanto Feb 24, 2025
Exploring Southeast Asia's Love for Chicken: Top Brands and What Sets Them Apart
Brand Strategy And 3 More

Exploring Southeast Asia's Love for Chicken: Top Brands ...

Introduction: As part of the Asian Women Index, in collaboration with Illuminate Asia, this ...
Dawn Herdman & Katrina ... Dec 20, 2024
Creating a Distinctive Live Selling Experience: Exploring the Phenomenon and Decoding the Norms of Live Selling through TikTok in Indonesia
Technology And 2 More

Creating a Distinctive Live Selling Experience: Exploring ...

In the vibrant digital market of Indonesia, TikTok Live Selling has emerged as a revolutionary platform, ...
Haris Rahmanto Jan 31, 2024
Sustainability in Grocery Choices – How Indonesia Fares on a Global Stage and The Emergence of an Attitude-Behaviour Gap
Covid-19 And 4 More

Sustainability in Grocery Choices – How Indonesia ...

Consideration on sustainability & the environment in grocery product choice is increasing in ...
Dawn Herdman & Haris ... Nov 04, 2021
President Director Message
Covid-19 And 2 More

President Director Message

Dear Friends, Clients, Colleagues, We hope you are keeping safe and well, during the current ...
Dawn Herdman Mar 17, 2020
How are Indonesian Fintechs Becoming More Relevant for The Unbanked Segment?
Technology

How are Indonesian Fintechs Becoming More Relevant ...

The Indonesian government, and more specifically organisations such as Bank of Indonesia and OJK ...
Rizqi Amalia & Dawn ... May 10, 2019
Raising the EQ in Telco Brand Communication in Indonesia (2015)
Technology

Raising the EQ in Telco Brand Communication in Indonesia ...

Mobile phones have become essential for most Indonesians, and many now find themselves being unable ...
Sophie Wibowo Apr 06, 2016