We just wrapped our Tracking 10 Years of Indonesian Consumer Culture Shifts event — an exclusive client gathering where we unveiled findings from our latest cultural semiotics study on Indonesianness.
From shifting ideas around identity and power, to the evolving meanings of togetherness and materialism, we explored how cultural codes have transformed over the past decade — and what it means for brands navigating today’s consumer landscape.
We were honored to be joined by 50+ clients across diverse industries — from banking, automotive, FMCG, telecommunications, to tech — all eager to stay ahead of cultural shifts shaping Indonesian consumers.
A huge thank you to our guest speakers:
- Musyafa from Gojek, who shared How Gojek Became a Brand Indonesians Can Truly Feel
- Gayatri Utami from Ogilvy Indonesia, who presented Unpacking Evolving Consumer Needs: Semiotics in Indonesian Advertising
Both speakers delivered insightful and engaging presentations, grounded in real, practical examples from their work — which sparked strong interest and positive responses from the audience.
And thank you to everyone who joined us on July 29th — your presence and participation made the discussions even more valuable.
If you'd like to bring these cultural insights to your team, we’d love to connect!