On June 9, we had the chance to run a Consumer Connect training with the marketing and R&D team at PT Sasa Inti.
The goal is simple, to sharpen the team’s skills in having real conversations with consumers.
We covered:
✔️ How to write the right objective
✔️ How to build a natural discussion guide
✔️ Interviewing & probing techniques (including PEEL & laddering)
✔️ Bias awareness, dos & don'ts, and how to spot insight nuggets
This is part of how we support Sasa Inti’s internal capability building, by making sure great marketing starts with real consumer understanding.
If your team needs a practical, hands-on way to get closer to consumers, we’d love to help!