On October 22nd 2025, Illuminate Asia had the pleasure of conducting a Semiotics for Marketers Workshop with the Indofood Group, bringing together participants from various brands and categories across the group.
It was a full-house session, with lively, curious, and highly engaging participants. Together, we explored how semiotics helps marketers decode the signs and symbols that shape the consumer perception and what they mean culturally. Each team can apply these concepts directly to their own brands, from product development to brand positioning and communication strategy, turning theory into practical insights.
A big thank-you to the Indofood Team for the opportunity and the incredible energy throughout the day. We look forward to more collaborations that bring insight-driven creativity to life!