We provide you with the elusive “Aha!” moment when we uncover the human truth. We translate consumer and market intelligence, research data and knowledge to deliver you clear actionable insights.
We use a range of insighting tools including:
People do not just consume products, they consume cultural symbols conveyed by the brand. Passionate about culture, we utilise semiotics approaches to understand cultural meanings behind consumer behaviour, brands and marketing. We map cultural change, identifying emergent future trends so you can make smarter decisions for the future based on what’s happening next.
As clients, you will get a sharper interpretation of consumer behaviour and trends through our semiotic approach.
We work closely with you to help craft and fine tune your strategy and approach for your brand and your marketing needs for the target market.
Our brand & marketing strategy development approach is multidisciplinary, using behavioural science, neuromarketing, and semiotic thinking to identify actionable insights and translate them into a unique yet relevant brand and marketing strategy.
We understand Indonesia, the market and how to do business in Indonesia; so we can help you navigate into and through the challenging market to maximise the opportunities for your success.